24. Page design that increases estimate requests
A structure where "estimates" increase instead of "inquiries." We eliminate the anxiety of comparison and obtain estimate requests with aligned conditions.
The reason why the number of estimate requests is not increasing is not because the prices are high, but because we are neglecting the "anxiety about proceeding to the estimate" and the "barrier of inputting conditions." In B2B manufacturing, users check whether "the specifications match," "the delivery time can be met," "the quality assurance is reliable," and "there will be no additional costs" during their comparison process, and only after being convinced do they proceed to the estimate. However, many pages stop at product descriptions, lacking the necessary decision-making materials for estimates (selection criteria, assumptions, scope, exceptions, and procedures). Furthermore, due to heavy forms and uncertainty about what to write, users often abandon the process midway. Our service aims to lower the psychological barriers and effort required for estimate requests through design, establishing a "reason to proceed to the estimate" and a "system that allows for easy input," thereby increasing the number of estimate requests with complete conditions. ▼ For concerns like these: - There are inquiries, but they do not lead to estimate requests. - The content of estimate requests is thin, leading to many revisions during condition checks. - I feel like we are losing potential clients before providing a price due to comparisons. - The forms are long, resulting in many drop-offs. - There is a lack of clarity on "what is included in the scope," leading to additional cost disputes. *Please share the current URL and "what is confirmed in the estimate (frequently asked questions)." We will identify the "bottleneck" as quickly as possible.
- Company：アンドワン 本社、東京支社、川崎営業所
- Price：Other
